A Shopify store
that feels like yours.

We're a two-person studio building custom Shopify themes, custom features, and the marketing sites that wrap around them. So your store stops looking like everyone else's.

Two of us. Replies usually land same day, written by an actual person.

Shopify PlusReploLoop SubscriptionsSanityShopifyKlaviyoRechargeAwinShopify FlowContentfulStripeShopify PlusReploLoop SubscriptionsSanityShopifyKlaviyoRechargeAwinShopify FlowContentfulStripe
What we build

Where we're most useful.

01/

Custom Shopify themes

This is what we do most. Custom themes built from scratch and deep refreshes of stores that have outgrown the team that originally built them. Designed around your brand, fast on every device, and friendly for the marketing team to extend.

  • Custom theme builds and full refreshes
  • Replo-friendly templates your marketing team can edit
  • Automated testing so launches don't break the store
02/

Custom Shopify features

The features your team keeps wishing the store had, that no off-the-shelf app handles the way you actually need. We design, build, and document them so your team can run with them without us in the loop.

  • Custom checkout, cart, and product page features
  • Subscription customizations (Loop, Recharge, or fully custom)
  • Bespoke back-end services for the things apps can't do
03/

Marketing & storytelling sites

For when your story is bigger than your product page. We build marketing sites and editorial layers where your team can publish a campaign, tweak a story, and update a launch page without filing a developer ticket.

  • Editorial pages your team can publish on their own
  • Visual content management built around your brand
  • Page-builder simple, design-led, fast on mobile
04/

Integrations & rescue work

Most Shopify stores end up running on a stack of apps that were never really designed to talk to each other. We sit in between them, fix what's broken, and write down what we changed so the next person doesn't have to start from scratch.

  • Affiliate program validation (Awin and friends)
  • App-to-app sync and Shopify ↔ CMS integrations
  • Audits that come back as a fix-list, not a PDF
Recent work

A few of the things currently running in production.

Theme + Subscriptions7% conversion · $600k MRR

Plastic-free hair care

Hair care, research-backed · US

Custom Shopify theme that gives the science behind their formulas room to land. Automated testing across the critical flows, and Loop subscriptions extended with custom functionality the team couldn't get out of the box.

Marketing site30+ campaigns shipped, no dev tickets

Apparel brand storytelling site

Apparel · EU

A story-led marketing site for an apparel brand whose product pages were never going to carry the whole story. Editorial layouts, a visual content editor the team actually uses, and campaigns that ship without a developer.

Custom feature~£15k/yr recovered

Affiliate validation service

Health & beauty · UK

Awin attribution rescue. A custom service that validates affiliate touchpoints, flags mismatches, and reconciles them before payouts go out.

Custom theme£0 → £9m raised since launch

Sustainable oral-care brand

Oral care · UK

Built the theme from scratch at launch and have kept it growing into the store the team runs today. Modular sections, multi-currency, and a storytelling layer next to the buy flow the team edits on their own.

How it works

We'd rather be shipping than planning.

  1. 01

    We talk

    Quick call or a long email. You tell us what's broken or what you want to build. We tell you whether we're the right team for it.

  2. 02

    A small written plan

    Scope, milestones, price, all on one page you can actually read. No 40-page proposal.

  3. 03

    We build, in the open

    A preview version of the store you can click through any time, plus weekly check-ins. You see the actual work happening, not status reports written after the fact.

  4. 04

    Handover that sticks

    Docs in plain English, a Loom walkthrough, and 30 days of follow-up tweaks included.

About

Alex & Slava.
Two developers, sometimes together.

We've been building on Shopify long enough to have opinions about what makes a store feel like the brand behind it instead of the template under it.

Between the two of us we've handled most things a Shopify store can throw at us. Theme builds, custom features, subscription logic, integrations, the rest. We don't carve up work by specialty. Whoever picks up a project runs with whatever it needs.

Some projects we take on together. Other times one of us runs it solo. You'll know who's on yours from the first reply.

Get in touch

Got a Shopify thing
you want fixed or built?

Send the messy version of the brief. Screenshots, half-thoughts, Loom rants, all fine. We'll reply with whether it's a good fit and a rough shape for what comes next.

hi@ecommerce.funor reply to whichever thread you found us in
How we chargeBuilds from £5k.
Smaller / ongoing, hourly. Just ask.
Reply timeUsually same day, written by a person.
CurrentlyBooked, but the door's open. Write anyway.