We're a two-person studio building custom Shopify themes, custom features, and the marketing sites that wrap around them. So your store stops looking like everyone else's.
Two of us. Replies usually land same day, written by an actual person.
This is what we do most. Custom themes built from scratch and deep refreshes of stores that have outgrown the team that originally built them. Designed around your brand, fast on every device, and friendly for the marketing team to extend.
The features your team keeps wishing the store had, that no off-the-shelf app handles the way you actually need. We design, build, and document them so your team can run with them without us in the loop.
For when your story is bigger than your product page. We build marketing sites and editorial layers where your team can publish a campaign, tweak a story, and update a launch page without filing a developer ticket.
Most Shopify stores end up running on a stack of apps that were never really designed to talk to each other. We sit in between them, fix what's broken, and write down what we changed so the next person doesn't have to start from scratch.
Hair care, research-backed · US
Custom Shopify theme that gives the science behind their formulas room to land. Automated testing across the critical flows, and Loop subscriptions extended with custom functionality the team couldn't get out of the box.
Apparel · EU
A story-led marketing site for an apparel brand whose product pages were never going to carry the whole story. Editorial layouts, a visual content editor the team actually uses, and campaigns that ship without a developer.
Health & beauty · UK
Awin attribution rescue. A custom service that validates affiliate touchpoints, flags mismatches, and reconciles them before payouts go out.
Oral care · UK
Built the theme from scratch at launch and have kept it growing into the store the team runs today. Modular sections, multi-currency, and a storytelling layer next to the buy flow the team edits on their own.
Quick call or a long email. You tell us what's broken or what you want to build. We tell you whether we're the right team for it.
Scope, milestones, price, all on one page you can actually read. No 40-page proposal.
A preview version of the store you can click through any time, plus weekly check-ins. You see the actual work happening, not status reports written after the fact.
Docs in plain English, a Loom walkthrough, and 30 days of follow-up tweaks included.
We've been building on Shopify long enough to have opinions about what makes a store feel like the brand behind it instead of the template under it.
Between the two of us we've handled most things a Shopify store can throw at us. Theme builds, custom features, subscription logic, integrations, the rest. We don't carve up work by specialty. Whoever picks up a project runs with whatever it needs.
Some projects we take on together. Other times one of us runs it solo. You'll know who's on yours from the first reply.
Send the messy version of the brief. Screenshots, half-thoughts, Loom rants, all fine. We'll reply with whether it's a good fit and a rough shape for what comes next.
ecommerce.fun